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    BAURAN PEMASARAN PADA PENGAMBILAN KEPUTUSAN PEMANFAATAN INSTALASI RAWAT JALAN PT. NUSANTARA MEDIKA UTAMA (RS.JEMBER KLINIK)

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    Ria Chandra Kartika_1.pdf (391.8Kb)
    Date
    2014-01-27
    Author
    Ria Chandra Kartika
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    Abstract
    Mar ke ti n g mi x is the ope ra ti on of hospi tals w hich a r e spe c ifica ll y li n ke d to the be ha vior of the pa ti e nt to pe rf or m se rvic e uti li z a ti on. Th e objec ti ve s of t he se stud y re se a rc h wa s de ter mi ne c onsum e r b e ha vior, e spe c iall y outpatient im plem e ntation of mar ke ti ng mi x in the on outpatient uti li z a ti on de c isi ons in J e mber Klini k hospi tal b y using de sc riptiv e method. The re sult s of the stud y showe d that ma rke t ing mi x i s de ve loped b y the hospi tal a c c o rda nc e with the objec ti c e s inst a ll a ti on outpatient, howe ve r hosp it a ls n e e d t o pa y a tt e nti on to the pr o duc t mi x , pr ice mi x , a nd mi x tho se plac e s. The pa ti e nt ' s pe r c e pti ons a nd a tt it ud e s towa rd the pr oduc t, pla c e , p e ople or e mpl o y e e a nd se rvic e pr oc e sses a lso pr e dispo sing f a c tor to fa c il it a te in the de c isi on making pr oc e ss of pa ti e nts who use outpatien t inst a ll a ti on. S ug g e sti o ns for the hospi tal is se t up pr a c ti c e for the p a ti e nt to more fr e e l y c hoose the s e rvic e s that will be vied, se t the hospi tal pa y ment s y st e m ph y si c ian, e s pe c i a ll y for spes c ialist a nd ex pa nd the pa rk ing a r e a f or the c omfor t and s a fe t y of pa ti e nt.
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    http://repository.unej.ac.id/handle/123456789/25259
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    • UT-Faculty of Public Health [2325]

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    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository