Analyzing Code Mixing and the Viewers’ Perspectives in Livy Renata’s YouTube Video

Abstract

This study discusses the use of code-mixing between English and Indonesian in Livy Renata's YouTube video entitled “meeting Reemar for the first time!”. Using a sociolinguistic approach, this study analyzes the types of code-mixing and viewers' perspectives on its use. This phenomenon is relevant because it reflects bilingualism in Indonesian society as well as the influence of social media in shaping linguistic perceptions in the digital era. The data used are collected from code-mixing utterances by the speakers using a qualitative descriptive method. The result shows that insertional code-mixing is the most frequently used type, and the inserted elements mostly come from Indonesian. The use of insertional code-mixing in the video means that the speakers want to show their social identity. In addition, it is also used to attract the attention of the viewers who are mostly Indonesians. In relation to this, the use of code-mixing in the video receives several responses which can be seen in the comments section. These viewers' responses are differentiated based on language attitude theory, whether they are positive or negative. Based on the viewers' comments, the use of code-mixing by the speakers is mostly perceived positively.