Browsing Fakultas Ekonomi by Author "Imam Suroso"
Now showing items 1-20 of 22
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Analisis Cutomers Realitonship Management Terhadap Kepuasan Pelanggan Kartu Halo Pada PT. Telkomsel GraPARI Banyuwangi
Imam Suroso (2014-04-15)The study aimed at finding out the customer satisfaction which was measured based on 5 dimensions of service quality, consisting of: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The sample of the study ... -
ANALISIS FAKTOR YANG DIPERTIMBANGKAN PARA PELANGGAN DALAM MENGAMBIL KEPUTUSAN MENGGUNAKAN JASA WARNET PADA WARNET TOM’Z DI JEMBER
Imam Suroso (2014-04-15)The study aimed at finding out the factors affecting the decisions of customers using the service of TOM’z internet café in Jember and figuring out the most dominant factor(s) among them. To analyze the data, Factor ... -
ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN TERHADAP KEPUTUSAN BELAJAR DI JURUSAN INFORMATIKA POLITEKNIK NEGERI JEMBER
Imam Suroso (2014-04-15)This study aimed at identifying the factors affecting the consumers’ decisions to enroll at the Department of Information Technology of the State polytechnic of Jember. The population of this study were the students of ... -
ANALISIS LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA JASA PERAWATAN KECANTIKAN KULIT “NATASHA SKIN CARE” SIDOARJO
Imam Suroso (2014-04-15)This study is titled Analysis of Customer Loyalty with satisfaction as intervening variable in Beauty Services Skin "Natasha Skin Care" Sidoarjo will explain how much influence the variable quality of service responsiveness, ... -
ANALISIS MANAJEMEN HUBUNGAN PELANGGAN MELALUI KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA RESTORAN PIZZA HUT CABANG JEMBER
Imam Suroso (2014-04-15)This study aimed at analyzing the effects of customer relation management, via service quality, on the customer satisfaction using the service of Pizza Hut Restaurant of Jember branch. The study analyzed the correlations ... -
ANALISIS PENGARUH CUSTOMER RETENTION PROGRAM PT. BNI 46, TBK CABANG JEMBER
Dimas Firman Kurniawan; Imam Suroso; Bambang Irawan (2014-07-02)This study aims to analize the effect of Customer Retention Effect Analysis Program (CRP) on Loyalty Through Customer Satisfaction in the Saving Customer atBNI 46 Jember. The purpose of this study is to determine and ... -
ANALISIS PENGARUH KREDIBILITAS ENDOSER DAN KREATIFITAS IKLAN TERHADAP EFEKTIFITAS IKLAN DAN LOYALITAS MEREK SEPEDA MOTOR YAMAHA YUPITER Z DI KOTA MALANG
Imam Suroso (2014-04-15)The study was conducted to 100 respondents who qualify by giving a questionnaire to be completed, the results of path analysis showed that the credibility of the endorser of a positive influence advertising effectiveness, ... -
ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH TABUNGAN BRITAMA PT. BANK RAKYAT INDONESIA (PERSERO), Tbk CABANG JEMBER
Imam Suroso (2014-04-15)The study aimed at finding out and analyzing the effects of service quality, which included the components of tangibles, reliability, responsiveness, assurance, and empathy, on the customers’ satisfaction and loyalty. ... -
ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PASIEN RAWAT INAP RUMAH SAKIT FATIMAH BANYUWANGI
Imam Suroso (2014-04-15)This study titled Analysis Of Influence Quality of Service Satisfaction and Loyalty patients Banyuwangi Inpatient Fatimah Hospital will explain how much influence the variables of physical evidence, reliability, ... -
ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS KONSUMEN DALAMPEMBELIAN MINUMAN ISOTONIC MIZONE DI KOTA MALANG
Imam Suroso (2014-05-12)This research entitled The Analysis of Product Quality, Promotion, and Distribution Channels that Influence Purchase Decision and Loyality of Consumers in The Purchasing of Mizone Isotonic Drink in Malang Town. This ... -
ANALISIS PERBANDINGAN PERSEPSI DAN SIKAP KONSUMEN TERHADAP MOTOR MATIC MEREK YAMAHA MIO DAN MEREK HONDA VARIO DI KOTA TUBAN (Jawa Timur)
Imam Suroso (2014-04-15)the objectives of this study were to find out the consumers’ perceptions and attitudes toward two brands of automatic motorcycle products, namely Yamaha Mio and Honda Vario, and to identify the variables of marketing mix ... -
Konsep, dan Teori Manajemen Strategi
Imam Suroso (2014-05-12)Sesuai dengan judulnya, pembahasan dalam buku ini terdiri dari 4 (empat) bagian yaitu : bagian 1 (satu) membahas gambaran sekilas tentang manajemen strategi, bagian 2 (dua) membahas perumusan strategi, bagian 3 (tiga) ... -
Konsep, Teori Dan Teknik Menganalisa Kinerja Pemasaran
Imam Suroso (2014-05-12)Ide dari penulisan buku ini berawal dari upaya penulis ingin pengupas mengenai konsep, teori dan teknik untuk menganalisis kinerja pemasaran. Buku yang sepenuhnya saya angkat dari penelitian disertasi saya ini berusaha ... -
PENGARUH CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH dr. SOEBANDI KABUPATEN JEMBER
Nurullah Hidajahningtyas; Andi Sularso; Imam Suroso (2014-07-21)The study aimed to examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least ... -
PENGARUH ATRIBUT, SIFAT DAN WAKTU PADA SPOT IKLAN DIAPET TERHADAP MOTIVASI DAN LOYALITAS MEREK PADA PT. RADIO SURYA BOJONEGORO
Imam Suroso (2014-12-19)Advertising by radio broadcast is a kind of promotion strategy to get closer brands to their customer and for reach up sale power. Advertising production on media radio have special character which is different with another ... -
Pengaruh Citra, Kualitas Layanan, dan Kepuasan Terhadap Loyalitas Pasien di Poliklinik Eksekutif Rumah Sakit Daerah dr. Soebandi Kabupaten Jember
Nurullah; Andi Sularso; Imam Suroso (2014-05-12)The study aimed to examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least ... -
PENGARUH KEKUASAAN, KEMITRAAN DAN KEWIRAUSAHAAN TERHADAP DISTRIBUSI DAN KINERJA BISNIS BUDIDAYA
Imam Suroso (2014-12-19)This aim of research are analyse effect power, patnership and enterpreneurship to distribution and business performance White Oyster Mushroom Conducting in Lumajang Regency. This population of research is White Oyster ... -
PENGARUH NILAI PELANGGAN, KEPERCAYAAN, DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PENYEDIA LAYANAN JASA INTERNET DI KOTA BOJONEGORO
Imam Suroso (2014-04-15)This research is used for explain hour much the effect of the variable customer value, trust, and the service quality which have a role to create customer satisfaction. As the concluded, the variable of the customer ... -
PENGARUH ORIENTASI PASAR DAN KARAKTERISTIK PASAR SERTA KREATIVITAS TERHADAP INOVASI DAN KINERJA PEMASARAN PERUSAHAAN KOSMETIK DI PROVINSI JAWA TIMUR
Imam Suroso (2014-04-15)The study aimed to investigate the effects of market orientation, market characteristics, and creativities on the innovation and marketing performances of the cosmetics Firms in East Java Province. The study was a ... -
PENGARUH PESAN IKLAN TELKOMSEL DI TELEVISI SWASTA TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS MEREK PADA KONSUMEN KARTU GSM SIMPATI DI KOTA JEMBER
Imam Suroso (2014-04-15)Penelitian ini dimaksudkan untuk mengetahui pengaruh isi iklan, struktur iklan, format iklan dan sumber iklan terhadap keputusan pembelian dan loyalitas merek pada konsumen kartu GSM SimPATI di kota Jember. Penelitian ...