ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS ( PTP NUSANTARA XI
Abstract
Increasing competition in today product, we need a customer satisfaction order to to
survive and excel in competition. because consumers are satisfied a consumer
expectation has been reached on the product issued by a company. To be able to
build customer satisfaction and product innovation needed competitive advantage.
This study aimed to examine the effect of product innovation on consumer
satisfaction with a competitive advantage as an intervening variable in sugar
products
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