|dc.description.abstract||The study aimed to examine the influence brand image of
dr Soebandi executive clinic, service quality and patient
satisfaction to loyalty. There were six hypotheses were tested with
path analysis using partial least squares instrument. Data were
collected using a questionnaire. 100 copies questioners were
distributed, 95 questionnaires were processed and analyzed to test
the hypothesis. The results showed that first, second, third, and
five hypotheses were received. Brand image affected on service
quality, patient satisfaction and patient loyalty. Analysis of direct
and indirect effects indicated that the quality of service and
patient satisfaction was an intervening variable in the relationship
with the brand image of an executive clinic to patient loyalty.
Another hypothesis were rejected.
Service quality and patient satisfaction were an important
mediator in the relationship between brand image and loyalty.
These findings implied that the perceived quality and satisfaction
was an intervening variables to patient loyalty. Brand image
played an important role in changing service quality and patient
satisfaction. It would lead to better patient loyalty are higher as
well. However, clinic patients with a high level of loyalty would
be able to survive and win the competition.||en_US
|dc.subject||CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH||en_US
|dc.title||PENGARUH CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH dr. SOEBANDI KABUPATEN JEMBER||en_US