Representasi Kritik Sosial Politik dalam Lagu .Feast Gugatan Rakyat Semesta sebagai Media Afirmasi Gerakan Sosial di Ruang Digital

Abstract

Music serves not only as entertainment but also as a medium for conveying social and political messages. In the development of popular music in Indonesia, musical works are often used as a vehicle for criticism of various social issues. For example, the song "Gugatan Rakyat Semesta" by .Feast depicts sociopolitical anxieties while simultaneously serving as a symbol of critique and resistance in the digital realm. This study aims to understand how the social critique contained in .Feast's song "Gugatan Rakyat Semesta" is interpreted by the digital audience as a form of resistance against social and political injustice. The method used is a qualitative netnographic approach through observation of the digital audience's activities on the TikTok platform. The analysis is conducted using Stuart Hall's representation theory, specifically the concepts of decoding, to evaluate the process of message formation and interpretation within the musical work. The research results show that the song "Gugatan Rakyat Semesta" is interpreted by the digital public in three main forms: as socio-political criticism, emotional expression, and a form of resistance. The song is not only seen as a musical work, but also as a symbol that expresses societal anxieties, strengthens solidarity, and builds critical awareness of various socio-political issues. From Stuart Hall's perspective, the song's meaning is formed through the interaction between the message conveyed by the musician and the interpretation of the digital public as an audience. Thus, music can be part of popular cultural practices that play a role in shaping the discourse of social criticism and social movements in the digital era.