Confirmatory Factor Analysis Pengaruh Memorable Tourism Experience terhadap Minat Berkunjung Kembali di Ekowisata Bangsring Underwater Banyuwangi

Abstract

Indonesia's tourism sector continues to grow rapidly, including conservation-based ecotourism which is increasingly favored by visitors. Bangsring Underwater ecotourism in Banyuwangi is one destination that has successfully integrated marine tourism with environmental conservation efforts. This study aims to analyze the influence of Memorable Tourism Experience (MTE), comprising seven dimensions — hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge — on tourists' revisit intention at Bangsring Underwater ecotourism in Banyuwangi. This research employed a quantitative approach using Confirmatory Factor Analysis (CFA) within a Structural Equation Modeling (SEM) framework processed with AMOS version 24. The research sample consisted of 205 respondents who were domestic tourists that had visited Bangsring Underwater more than once and had participated in water-based activities, selected through purposive sampling technique. Data were collected via online questionnaire. The results indicate that all dimensions of memorable tourism experience have a significant influence on revisit intention. These findings suggest that memorable tourism experiences — encompassing enjoyment, novelty, local cultural interaction, refreshment, meaningfulness, involvement, and knowledge acquisition — play a crucial role in shaping tourist loyalty at Bangsring Underwater.