Comparison of Intention to Transact Use E-Commerce Reviewed from Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Attitute Toward Use (Survey of Students in Jember)
PUTRA, Ihrom Caesar Ananta
KUSTONO, Alwan Sri
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This study aims to examine the influence of perceived usefulness, perceived ease of use, perceived risk and attitude toward use on intention to transact on 5 ecommerce models. This research is a descriptive and comparative study with 350 research samples consisting of 70 samples in each e-commerce model obtained from students in Jember who are experienced in using e-commerce. The data analysis method used is Partial Least Square (PLS). The results showed that: (a) perceived usefulness has an influence on attitude toward use in all e-commerce models, (b) perceived ease of use has an influence on attitude toward use on 4 e-commerce models and has no influence on 1 e-commerce model, (c) perceived usefulness has an influence on intention to transact on 4 e-commerce models and has no influence on 1 e-commerce model, (d) perceived risk has an influence on intention to transact on 1 ecommerce model and has no influence on 4 models e-commerce, (e) the attitude toward use has an influence on intention to transact in 4 e-commerce models and has no influence in 1 e-commerce model.
- LSP-Jurnal Ilmiah Dosen 
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