Proses Pembuatan Paket Wisata Bromo di Akcaya Tour and Travel Malang

Abstract

Malang, with its rapidly growing tourism industry, offers various tour packages through the travel agency PT. Akcaya Mega Kinarya, established in 2013 and focusing on tourism services. This final project aims to create a Bromo tour package, including attractions such as Bukit Cinta Paragliding, Widodari Valley, Whispering Sands, and Teletubbies Hills. The process of creating this tour package involves six stages: identifying the target market, selecting destinations, planning an itinerary, calculating the budget (RAB), designing a brochure, and promoting the package. Target market identification revealed a broad target market, encompassing both local and international tourists. Field observations were conducted to assess the conditions and attractions of each destination, including the facilities offered. The itinerary was designed so that tourists could enjoy the morning sunrise at Bukit Cinta Paragliding, along with other activities at Bromo, Widodari Valley, Whispering Sands, and Teletubbies Hills. The budget includes transportation costs, parking fees, toll fees, meals, entrance tickets, tour guide fees, and driver tips. An informative brochure was designed for promotion through social media. As a result, the Bromo tour package offers an engaging travel experience, providing further development opportunities for PT. Akcaya Mega Kinarya.