DESKRIPSI PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN JASA PADA PT BPR SYARIAH ASRI MADANI NUSANTARA

Abstract

Syariah-based bank is a kind of bank providing Islamic-based services. Though our banking system acknowledged Syariah Bank in the beginning of 1990’s, its development shows a positive trend. Indeed, a number of conventional banks began to provide syariah-based services. Such development encompasses quantitative facets, but the spread is developed as well. This enables the society to accessibly reach for syariah-based bank. In the middle of this development, it must be interesting to take into account the consumer’s perceptions upon services provided by syariahbased bank. Based on such consideration this research is carried out. The goal of this research is to know the consumer’s perception to the service marketing spread applied by syariah-based finance. The object of this research is the consumers of PT BPR Syariah Asri Madani Nusantara who have been the bank’s customers for more than one year. This research constitutes an explanatory research which uses survey method, namely by spreading questionaires to respondents in order to get the information. The sample used in this research amounts to 40 respondents. These 40 respondents are collected through purposive sampling method, namely by withdrawing the respondents by certain criteria that the respondents are addequately comprehensive in giving the information. The result of this research shows that the respondents give a positive perception upon the service marketing spread of PT BPR Syariah Asri Madani Nusantara. However, the marketing of promotion and physical evidence services are still necessary to be upgraded.