| dc.description.abstract | Syariah-based bank is a kind of bank providing Islamic-based services. Though our
banking system acknowledged Syariah Bank in the beginning of 1990’s, its
development shows a positive trend. Indeed, a number of conventional banks began
to provide syariah-based services. Such development encompasses quantitative
facets, but the spread is developed as well. This enables the society to accessibly
reach for syariah-based bank. In the middle of this development, it must be interesting
to take into account the consumer’s perceptions upon services provided by syariahbased
bank. Based on such consideration this research is carried out. The goal of this
research is to know the consumer’s perception to the service marketing spread
applied by syariah-based finance. The object of this research is the consumers of PT
BPR Syariah Asri Madani Nusantara who have been the bank’s customers for more
than one year. This research constitutes an explanatory research which uses survey
method, namely by spreading questionaires to respondents in order to get the
information. The sample used in this research amounts to 40 respondents. These 40
respondents are collected through purposive sampling method, namely by
withdrawing the respondents by certain criteria that the respondents are addequately
comprehensive in giving the information. The result of this research shows that the
respondents give a positive perception upon the service marketing spread of PT BPR
Syariah Asri Madani Nusantara. However, the marketing of promotion and physical
evidence services are still necessary to be upgraded. | en_US |
