Analisis Kelayakan Usaha Berbahan Baku Singkong, Model Pembiayaan Dan Strategi Pemasaran Untuk Wirausaha Tani Singkong Di Kabupaten Jember

Abstract

This study aims to discover and prove that by creating added value of cassava as tape and chips can increase cassava farmers' income. Indonesian government has food security programs at the same time improving the welfare of farmers. This study will support and help a Jember regency government to acheive the Indonesian government programs. Researchers want to continue a previous research about business feasibility study of foods processing with using cassava as raw material. In this study, researchers use a survey method and multicase study with data collection technique through the documentation, interviews and observations. Data analysis included data collection, data reduction, data display, verification and conclusion ying and concluded. To improve the quality and validity of the data, researchers conducted a credibilty test, transferability test, auditability test and confirmability test. The results of this study concluded that cassava farmers have benefited in farming cassava, but the profit is very small and requires a long time of about eight months, so if revenue from the profits of agriculture cassava is calculated per day then income of cassava farming is not meaningful or not enough to support the farmer family. Besides, waiting period of harvest of cassava for 8 months, then it's basically a lot of cassava farmers unemployed. The cassava farmer who run business in producing tape have created high added value so as to produce a huge advantage compared to the profits of farmers of cassava and also compared to the same business which cassava purchased from other parties / other farmers. The cassava farmer who run business in producing cassava chips have created a high added value so as to produce a huge advantage compared to the profits of farmers of cassava and also compared to the same business which cassava purchased from other parties / other farmers.