THE USE OF CODE SWITCHING ON THE SELLING TRANSACTION IN PT. METROSEL JEMBER AND THE AGENCIES

Abstract

The mastery of more than one language makes someone choose one language over the other when he is conducting a speech or communication. The choice of language will depend on the need and condition of the speaker. As stated in Hudson, it is the speaker's decision in a given communication interactive situation to use one language rather than the other. (1996: 52). Usually bilinguals are able to choose the language of their discourse as well as the code and the style of communication. (Lyon, 1996: 23)