PERAN DIPLOMASI BUDAYA DAN KOMUNIKASI

Abstract

This research explores about the role of cultural diplomacy and communication in increasing of international investment in South Africa after FIFA World Cup 2010. Due to the success in hosting FIFA World Cup 2010, the economy of South Africa that only had several foreign investment in some company and franchise on that country, now have many foreign investment and becomes the only country in Africa on the top destinations for foreign investment index list of 25, coming ahead from some European country like Switzerland, Spain, and Italy. This research is using a descriptive qualitative method that will show some information from many source. The result of some research show that the increasing international investment in South Africa after FIFA World Cup 2010 is because the law in South Africa makes it easy to foreign investors to invest their money in their country, the crime rate in minimized by the South Africa government, South African politics doesn’t affecting the economics, and there is nothing excessive protests about regarding of the foreign investor to South Africa but allow them to invest in their country. Based on that result, this article will explores about the role of cultural diplomacy and communication which is so important in increasing of foreign investment in South Africa.