INOVASI PRODUK BERBASIS KREATIVITAS KAOS KHAS BANYUWANGI

Abstract

This research aimed to describe creativity made in product innovation of exclusive t-shirts Banyuwangi at "Osing Deles" Company in Banyuwangi. The type of this research is descriptive with qualitative paradigm. The research used case study research design using snowball sampling in determining the informants. Data were analyzed using domain analysis and taxonomic analysis. The results found that innovation carried out by "Osing Deles" was emphasized on creativity made for "Osing Deles" T-shirts. Creativity used by "Osing Deles" is related to culture, art, history, and potential of Banyuwangi city. The owner of “Osing Deles” seeked for inspiration from Banyuwangi figures such as historians, artists, and native culturalists of Banyuwangi City. The creativity is applied in the design of "Osing Deles" shirts in the form of themes that lift up Banyuwangi. The themes raised have the contents of Banyuwangi City itself, such as santet (witchcraft), petik laut (sea picking ritual), 1771 (birth year of Banyuwangi), tour de ijen, and others. These themes aim to attract consumers, either consumers of Banyuwangi visitors or Banyuwangi community city itself.