THE CORRELATIONS BETWEEN VISUAL SIGNALS AND BOOK COVER DESIGN IN RELATION TO RECEPTION OF CHARACTERISTICS OF VISUALLY DESIRABLE SIGNALS

Abstract

The questionnaire results in 55% of students prefer complex design, 0% is interested in simple design, 30% are interested in average design and 15% are inconsistent. Then, the correlational calculation finds that the value of correlation between shape and cover design is 0.650, while the correlation value between color and cover design is 0.588. From those calculations, it can be concluded that the shape becomes the visual signal that more correspond positively to book cover, because the “r” value of shape is higher than the “r” value of color. The results suggest that in order to create the likeness of students, the designers of book need to pay more attention to the visual properties of English book cover because the color and shape have big correlations to their likeness and may suggest them to read. Hopefully, this study can show that the appearance of book cover is important in attracting the students to the influences of visual signal in book cover design, especially color and shape. Therefore, students also must be aware of the influences of them.