ANALISIS PENGARUH PESAN IKLAN TEH SARIWANGI DI TELEVISI SWASTA TERHADAP KEPUTUSAN PEMBELIAN PADA IBU-IBU RUMAH TANGGA KOTA JEMBER

Abstract

This study entitled "Analysis of Effect of Tea Sariwangi Messages on Television Advertising Against Buying Decision On Mother-Housewife Jember regency". The purpose of this study to determine and analyze the effect of Content Advertising, Structure Advertising and Format Advertising Tea Sariwangi of Buying Decision on Mother Housewife Jember. The data used in this study are primary data and secondary data. Primary data in this study is in the form of answers to the question naire respondents to questions made by the researcher. Secondary data is data obtained from other parties who helped and not done by the collecting. The sampling technique used was purposive sampling technique with a number of respondents as many as 80 people. Methods of data analysts used in this study is the method of Multiple Linier Regression Analysis. In the ad message content variables has a fairly strong influence on purchasing decisions if with two other variables.

The advice can be given through this research is the company expected a higher priority on increasing the purchasing decision is by way of better understand anymore what is desired and needed by costumers.