• Login
    View Item 
    •   Home
    • LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
    • Karya Deposit Ilmiah
    • Fakultas Keguruan & Ilmu Pendidikan
    • View Item
    •   Home
    • LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
    • Karya Deposit Ilmiah
    • Fakultas Keguruan & Ilmu Pendidikan
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Pengaruh Bauran Promosi dan Pengetahuan Konsumen Terhadap Proses Pengambilan Keputusan Konsumen Untuk Berbelanja di Perusahaan Ritel Indomaret

    Thumbnail
    View/Open
    Bu+Retna.pdf (512.8Kb)
    Date
    2013-07-01
    Author
    Firmaningtyas, Winda Christanti
    S., Retna Ngesti
    Metadata
    Show full item record
    Abstract
    This is a quantitative study. This study aims to determine the significant influence of the mix variables promotions and consumer knowledges on consumers’ decision-making process to shop at Indomaret Genteng in Banyuwangi. It also wanted to know which of the mix variables promotions and consumer knowledges have the most dominant influence on the decision making process of consumers to shop at Indomaret Genteng Banyuwangi. The research was conducted in Indomaret at Gajah Mada Street 20 Genteng Banyuwangi. The method to determine the location of the study was using purposive area where the research was deliberately determined by certain considerations. The consumers as respondents of this study are based on a purposive sampling method totaling of 30 people. The methods of data collection through questionnaire method and documentation. The data analysis technique used was multiple linear regression analysis, analysis of variance of the regression line with the F test and t test. The research proved that the mix promotion and the consumers’ knowledges have a significant influence on the consumer decision process in to shop in Indomaret at Gajah Mada Street 20 Genteng Banyuwangi. The results also proved that the mix promotion influence dominated the consumers’ decision-making process to shop in Indomaret at Gajah Mada 20 Genteng Banyuwangi
    URI
    http://repository.unej.ac.id/handle/123456789/515
    Collections
    • Fakultas Keguruan & Ilmu Pendidikan [298]

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository
     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository