ANALISIS PROFITABILITAS PERUSAHAAN KERAJINAN PENYEDIA PRODUK EKSPOR DI KABUPATEN KEDIRI

Abstract

Profitability analysis is a method for assessing company’s financial performance by measuring the to generate profits. This study aimed to determine the craft coporate’s financial performance which provide export in Kediri in generating profits by using descriptive method. The result showed that the profitbality’s craft corporate’s financial performance in unfavorable circumstances. This is caused of most companies have profitability ratio’s percentage are below in industry’s average. This condition caused by product’s sales too low, uneffective in using active and equity, and also the componay influenced by the affect of global crisis in 2007.