STEPWISE FOREWARD LOGISTIK MODELLING PADA BAURAN PEMASARAN DAN PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KARTU SIMPATI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS JEMBER

Abstract

Increasing levels of compliance requirements for meeting the needs of themselves and to meet the needs of the wider community, a wide range of competing products manufactured and marketed to meet those needs. Such a situation would lead to a phenomenon tight business competition, be it price, quality products with great service and even offered. No company can survive if it is not able to compete, in this case must be recognized by the managers of the company, so the manufacturer is not only the task to create production results only, but also trying to find a buyer even customers. To achieve this, it is an effective marketing strategy through the development of existing factors. Companies can set policy marketing mix, which includes product, price, promotion, place, process, personnel and physical evidence.