A SEMIOTIC ANALYSIS ON FOOTBALL CLUB LOGOS OF INDONESIA SUPER LEAGUE 2009-2010

Abstract

Language is a system of communication that takes an important role for human life. By using language people can transfer and express their thought to make a communication with others. Semiotics is the branch of linguistics which concerns on the study of signs. The kinds of signs may refer to the signs that emerge in our daily life. In this thesis, the usage of semiotic theory can be applied in the process of making interpretation to intended meaning emerge on football club logo. In this thesis the writer chooses the best top five clubs in the final table of Indonesia Super League 2009-2010. The clubs are Arema Indonesia, Persipura Jaya pura, Persiba Balikpapan, Persib Bandung, and Persija Jakarta. Moreover, the writer applies Barthes’s theory to dismantle the meaning (denotative meaning, connotative meaning and myth). Based on the result of the discussion, the writer concludes that those logos bring numerous signs. Those signs are represented by its visual expressions (images, words, colors, and shapes). Indonesia football club logos are not only designed to give an identity of the club, but also show that the logos have a relationship with the game of the club in a match.