Show simple item record

dc.contributor.authorNurhadi Mulyono
dc.date.accessioned2014-01-22T02:11:44Z
dc.date.available2014-01-22T02:11:44Z
dc.date.issued2014-01-22
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/20495
dc.description.abstractPenelitian ini berjudul “Analisis F a k t o r F a k t o r Y a n g M e m e n g a r u h i K o n s u m e n U n t u k M e m u t u s k a n P e m b e l i a n M o d e m S m a r t f r e n ( S t u d i D i W i l a y a h P e r k o t a a n K a b u p a t e n J e m b e r ) . P e n e l i t i a n i n i a d a l a h b e r t u j u a n u n t u k m e n g e t a h u i d a n m e n g a n a l i s i s m e n g a n a l i s i s f a k t o r f a k t o r y a n g m e m e n g a r u h i k o n s u m e n u n t u k m e m u t u s k a n p e m b e l i a n m o d e m S m a r t f r e n . P o p u l a s i d a l a m p e n e l i t i a n i n i a d a l a h k o n s u m e n o r a n g y a n g m e m u t u s k a n p e m b e l i a n m o d e m S m a r t f r e n d a n p e n g g u n a m o d e m S m a r t f r e n d i k o t a J e m b e r . M e t o d e s a m p l i n g y a n g d i g u n a k a n a d a l a h p u r p o s i v e s a m p l i n g d e n g a n j u m l a h r e s p o n d e n s e b a n y a k 1 5 0 o r a n g . V a r i a b e l y a n g d i g u n a k a n y a i t u s e b a n y a k 1 5 v a r i a b e l . M e t o d e a n a l i s i s y a n g d i g u n a k a n a d a l a h a n a l i s i s f a k t o r . A n a l i s i s i n i d i g u n a k a n u n t u k m e m f a k t o r k a n v a r i a b e l t e r s e b u t m e n j a d i f a k t o r f a k t o r y a n g m e m e n g a r u h i k o n s u m e n u n t u k m e m u t u s k a n p e m b e l i a n m o d e m S m a r t f r e n . H a s i l p e n e l i t i a n m e n u n j u k k a n b a h w a d a r i 1 5 v a r i a b e l t e r b e n t u k e m p a t f a k t o r y a n g d i p e r t i m b a n g k a n k o n s u m e n d a l a m m e n g a m b i l k e p u t u s a n p e m b e l i a n m o d e m S m a r t F r e n . A d a p u n f a k t o r f a k t o r t e r s e b u t s e b a g a i b e r i k u t f a k t o r I n d i v i d u a l , t e r d i r i d a r i v a r i a b e l k u a l i t a s p r o d u k , k e b u t u h a n , t e m a n d a n p e n d a p a t a n , f a k t o r r e f e r e n s i d a n k e l o m p o k a c u a n , t e r d i r i d a r i i k l a n t e l e v i s i , w o r d o f m o u t h , h o b y d a n p e n d i d i k a n , f a k t o r k e u n g g u l a n , t e r d i r i d a r i v a r i a b e l d e s i g n , l u a s s a l u r a n d i s t r i b u s i , p r e s t i s e d a n k e l u a r g a , d a n f a k t o r d a y a t a r i k , t e r diri d a r i v a r i a b e l h a r g a , iklan koran dan physical evidenceen_US
dc.language.isootheren_US
dc.relation.ispartofseries0 7 0 8 1 0 2 9 i 0 4 6;
dc.subjectn d i v i d u a l , r e f e r e n s i , k e u n g g u l a n , d a y a t a r i ken_US
dc.titleA n a l i s i s F a k t o r F a k t o r Y a n g M e m e n g a r u h i K o n s u m e n U n t u k M e m u t u s k a n P e m b e l i a n M o d e m S m a r t f r e n ( S t u d i D i W i l a y a h P e r k o t a a n K a b u p a t e n J e m b e r )en_US
dc.typeOtheren_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record