PENERAPAN BALANCED SCORECARD SEBAGAI TOLOK UKUR PENILAIAN KINERJA PADA BADAN USAHA BERBENTUK RUMAH SAKIT (STUDI KASUS PADA RUMAH SAKIT UMUM DAERAH BANGIL)

Abstract

alanced Scorecard represent performance measurement method used to balance among financial and non financial aspect. To measure company performance, proper measure devide needed to maintain company facing business competition. In Balanced Scorecard there are four perspectives, that is: financial perspektive, customer perspective, internal buisness process, and growth and learning perrspective. According to these view. The formulation of research in How Public Hospital of Bangil performancess when measured by Balanced Scorecard. Data collecting of this research use observation thecnique, interview and quistionnaire instrument. Data management conducted by two methode, first, qualiative method (evaluate cases based on the analyzed data/fact), and quantitative method (of these fourth perspectives, that is : finance, customer, internal business/process, and growth and learning). Problem alternative and solving methods of this research use Balanced Scorecard. Vision analysis as first step, mission and company strategy, analyze company environment by SWOT analysis, determine the alternative strategy and each scheme of perspectives, determine the alternative strategy and each scheme of perspectives, determine lead and lag indicator, then doing the measurement. Based on interpretation and analysis result will be made a conclution. Then will be given relevant suggestions to the company. Result or research concluded that Balanced Scorecard usage in Public Region Hospital in Bangil suggested intently in order to formulate, explain and measure strategy and action that have to be run to reach mission and vision of Public Region Hospital of Bangil wich have been specified previously either financial or non financial factor.