ANALISIS PRODUCT POSITIONING MEREK KOMPUTER JINJING  DI KOTA JEMBER

dc.contributor.author	Bety Pramitasari
dc.date.accessioned	2014-01-18T23:45:05Z
dc.date.available	2014-01-18T23:45:05Z
dc.date.issued	2014-01-18
dc.identifier.nim	NIM070810201076
dc.identifier.uri	http://repository.unej.ac.id/handle/123456789/17101
dc.description.abstract	Purpose of which will be reached in this research is to analyze and know the product positioning map laptop consisting of Acer, Toshiba, Compaq, Axio, and Dell is based on consumer perceptions of product attributes laptop in the city of Jember. The bases used to map the product laptop is the consumer’s perception of the similarity of attributes comprising a derivative of the brand, price, product, advertising, design, and guarantees attached to each lapto. Analysis technique used is MDS	en_US
dc.language.iso	other	en_US
dc.relation.ispartofseries	070810201076;
dc.subject	atribut produk, persepsi konsumen, dan peta positioning	en_US
dc.title	ANALISIS PRODUCT POSITIONING MEREK KOMPUTER JINJING DI KOTA JEMBER	en_US
dc.type	Other	en_US