Browsing MT-Management by Author "NOVIARTO, Wahyu"
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Pengaruh Kualitas Layanan, Brand Image, dan Harga Terhadap Loyalitas Pelanggan di Kedai Cafe “Titik Balik” Jember Melalui Mediasi Kepuasan Konsumen
NOVIARTO, Wahyu (FAKULTAS EKONOMI DAN BISNIS, 2022-11-15)Background this research is a theoretical study by discussing the role of consumer satisfaction on the ability of the marketing mix strategy by Kotler and Armstrong. The marketing mix strategy proposed by Kotler and Armstrong ...