PENGARUH KUALITAS JASA TERHADAP KEPUASAN KONSUMEN WISATA PANTAI PASIR PUTIH SITUBONDO
Abstract
This research intend to make inquiries about the influence of service
quality towards consumen satisfactions at Wisata Pantai Pasir Putih Situbondo in
simultance and partial.
Analitical method that used by researcher are logistic regression, F test, R
Square (R
2
), t test and partial corellations (r
2
). Sample that used in this research
are consumen at Wisata Pantai Pasir Putih Situbondo about 50 responden that
considerable to representative the whole population with purpossive sampling
technique, through questioner.
The calculation result showed that F test F
count
>F
(1,656<2,45), R
Square (R
2
) are 21,9%, t test result are dimension realibility (X
table
) -0,180,
responsiveness(X
2
) -0,615, assurance (X
3
) 1,836, empathy (X
) -1,445 and
tangibles (X
5
) -0,103 and partial corellations (r
2
4
) dimension realibility (X
) -0,027,
responsiveness(X
2
) 0,092, assurance (X
3
) -0,267, empathy (X
) 0,213 and
tangibles (X
) -0,016.
According to the result, the research indicate the variable of service quality
5
which representative by dimension realibility (X
1
), responsiveness(X
), assurance
(X
3
), empathy (X
4
) and tangibles (X
), as simultance and partial unsignificantly
influence to consumen satisfaction