Browsing Fakultas Pertanian by Author "Sunarsih, M."
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ANALYSIS OF COFFEE CONSUMER BEHAVIOR IN JEMBER AND ITS IMPLICATIONS TO DEVELOPMENT STRATEGY OF LOCAL COFFEE AGROINDUSTRY
Primadani, Trias; Aji, Joni Murti Mulyo; Sunarsih, M. (2013-07-16)This research is aimed to identify: (1) consumer perception towards the local ground coffee (powder) products; (2) factors affecting consumer decision to purchase coffee; (3) characteristics of coffee powder sought by ...