Browsing Fakultas Ekonomi by Subject "Discriminant Analysis"
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KEPUTUSAN PEMBELIAN BERDASARKAN FAKTOR BUDAYA, FAKTOR SOSIAL, FAKTOR PRIBADI DAN FAKTOR PSIKOLOGIS PADA PRODUK PIZZA HUT JEMBER
(2014-08-15)This study analyzes consumer purchasing decisions based on cultural factor , personal, social and psychological Pizza Hut Jember . Sample of consumers who consume pizza hut. Sampling technique in this study using purposive ...