| dc.contributor.author | AULIA, Annisa Syathra | |
| dc.date.accessioned | 2024-01-22T02:40:56Z | |
| dc.date.available | 2024-01-22T02:40:56Z | |
| dc.date.issued | 2023-06-09 | |
| dc.identifier.nim | 190910202026 | en_US |
| dc.identifier.uri | https://repository.unej.ac.id/xmlui/handle/123456789/119566 | |
| dc.description.abstract | This study aims to determine the influence of online consumer reviews and online
consumer experience by beauty vlogger on the consumer’s purchase decisions. This
research is explanatory research using a quantitative approach. The sample used
amounted to 160 respondents with predetermined criteria. Data collection was
carried out using questionnaires with google form media and disseminated through
social media which then carried out descriptive analysis, data instrument tests,
classical assumption tests, multiple linear regression analysis and hypothesis tests
using SPSS ver 26. The results of data analysis show that online consumer reviews
and online consumer experience by beauty vlogger influence the purchase decision
of Mother of Pearl cosmetics. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Fakultas Ilmu Sosial dan Ilmu Politik | en_US |
| dc.subject | ONLINE CONSUMER REVIEW, ONLINE CONSUMER EXPERIENCE, CONSUMER PURCHASE DECISION | en_US |
| dc.title | Pengaruh Online Consumer Review dan Online Consumer Experience oleh Beauty Vlogger Terhadap Keputusan Pembelian Konsumen | en_US |
| dc.type | Skripsi | en_US |
| dc.identifier.prodi | Administrasi Bisnis | en_US |
| dc.identifier.pembimbing1 | Dr. Edy Wahyudi, S.Sos., M.M | en_US |
| dc.identifier.pembimbing2 | Dr. Wheny Khristianto, S.Sos., M.AB | en_US |
| dc.identifier.validator | validasi_repo_iswahyudi_Januari_2024_4 | en_US |
| dc.identifier.finalization | 9e233c2f-2024-01-19_ida | en_US |
