dc.contributor.author | OCTAVIANA, Alma | |
dc.date.accessioned | 2023-12-21T04:42:51Z | |
dc.date.available | 2023-12-21T04:42:51Z | |
dc.date.issued | 2023-07-07 | |
dc.identifier.nim | 190910202081 | en_US |
dc.identifier.uri | https://repository.unej.ac.id/xmlui/handle/123456789/119264 | |
dc.description.abstract | This study aims to determine and explain the effect of green marketing and environmental knowledge on purchasing decisions with green trust as an intervening variable. This study uses a quantitative approach. This research was conducted in Surabaya city. The sample used was 100 respondents. The data analysis used was the PLS-SEM approach using Smart-PLS 4th version. The results showed that green marketing has a positive and significant effect on the green trust of The Body Shop consumers. Environmental knowledge has a positive and significant effect on green trust in The Body Shop consumers. Green marketing has
no effect on consumer purchasing decisions of The Body Shop. Environmental knowledge has a positive and significant effect on consumer purchasing decisions of The Body Shop. Green trust has a positive and significant effect on consumer purchasing decisions of The Body Shop. Green marketing has a positive and significant effect on purchasing decisions through green trust for The Body Shop consumers. Environmental knowledge has a positive and significant effect on purchasing decisions through green trust for The Body Shop consumers. | en_US |
dc.description.sponsorship | Dr. Wheny Khristianto, S.Sos., M.AB.
Dr. Yuslinda Dwi Handini, S.Sos., M.AB. | en_US |
dc.language.iso | other | en_US |
dc.publisher | Fakultas Ilmu Sosial dan Ilmu Politik | en_US |
dc.subject | Environmental Knowledge | en_US |
dc.subject | Green Marketing | en_US |
dc.subject | Green Trust | en_US |
dc.subject | Purchase Decision | en_US |
dc.title | Pengaruh Green Marketing dan Environmental Knowledge terhadap Keputusan Pembelian dengan Green Trust sebagai Variabel Intervening | en_US |
dc.type | Skripsi | en_US |
dc.identifier.prodi | Ilmu Administrasi Bisnis | en_US |
dc.identifier.pembimbing1 | Dr. Wheny Khristianto, S.Sos., M.AB. | en_US |
dc.identifier.pembimbing2 | Dr. Yuslinda Dwi Handini, S.Sos., M.AB. | en_US |
dc.identifier.validator | Teddy | en_US |
dc.identifier.finalization | Teddy | en_US |