PENGARUH FAKTOR – FAKTOR PENENTU KEPUTUSAN KONSUMEN DALAM MEMILIH JASA PERBANKAN SYARIAH DI KABUPATEN JEMBER

Abstract

This research aim is to analyse the internal factors influence for example

rational motivation, expense and interest, life style and factors eksternal that is

personal selling and product variant by simultan and parsial to consumer decision

in chosening service of banking of syariah in Regency Jember and also to analyse

the dominant variable of its influence to consumer decision in chosening service of

banking of syariah in Regency Jember. Research device used in this research is

research explanatory which aim to to know the internal factors influence for

example rational motivation, expense and interest, life style and factors eksternal

that is personal selling and product variant to consumer decision in chosening

banking service in regency Jember

Result of this research indicate that the internal factors for example rational

motivation, expense and interest, life style and factors eksternal that is personal

selling and product variant have an effect on by simultan and parsial to consumer

decision in chosening service of banking of syariah in Regency Jember. Dominant

Variable of its influence to consumer decision in chosening service of banking of

syariah in Regency Jember is life style.

Pursuant to result analyse the data concluded by that internal factors and

factors eksternal have an effect on by simultan and parsial to consumer decision in

chosening service of banking of syariah in Regency Jember.