THE MARKETING STRATEGY FOR STUDENTS TOUR PACKAGE IN CV. LUNA TOUR AND ORGANIZER

Abstract

Tourism has become one of the largest sources of foreign exchange to the Indonesia country. There are beautiful places and famous tourism object in Indonesia, like Bali, Yogyakarta, Lombok, Batu Malang, and various other Islands. Tourism can be great if some of the factors has supporting, such as the beautiful tourism place, transportation, and accommodation facilities like hotels, restaurants. Marketing of tourist packages to potential tourists are also very imfortant on the ongoing tourism. The results of the study showed that the new tourist needs information about places and sights they want to visit. Especially for students, who desperately need information about a tourist attraction. The success of a marketing tour packages is highly dependent of the workers how to market tourism tour packages that they have. It takes skills and strategies to market the tour package for students, individual approach, mastery of tour packages, procedures for submitting travel packages and the speak ability supports the success of a marketing tour packages.