| dc.contributor.author | SETIAJI, Gamaliel Bangkit | |
| dc.date.accessioned | 2022-03-25T07:03:55Z | |
| dc.date.available | 2022-03-25T07:03:55Z | |
| dc.date.issued | 2021-11-25 | |
| dc.identifier.uri | http://repository.unej.ac.id/xmlui/handle/123456789/106006 | |
| dc.description.abstract | The study deals with Systemic Functional Analysis Discourse Analysis
focusing on visual and linguistic elements of eight selected cigarette advertisements.
The study aims to find the portrayals of masculinity in the advertisements. The
analysis is conducted based on Systemic Functional Multimodal Analysis (henceforth
SF-MDA) by O‟Halloran (2008) with Generic Structure Potential (henceforth GSP)
of Print Advertisement by Cheong (2004) to find the structure of the advertisement
and Systemic Functional Linguistics (henceforth SFL) by Halliday (1994) to analyze
linguistic mode focusing on transitivity and interpersonal metafunction analysis and
Reading Images from Gunther Kress (2006) to examine the visual mode.
The bachelor‟s thesis uses qualitative method. The analysis is applied
with documentary method which obtain the data through photograps. The data used
are eight selected cigarette advertisements. The advertisements are taken mainly from
public places, road junction. To start the analysis of the data, the data are classified
into visual and linguistic elements. The analysis then is conducted by using the
mentioned theories earlier. | en_US |
| dc.description.sponsorship | Prof. Dr. Samudji, M.A. (Pembimbing 1)
Indah Wahyuningsih, SS., MA. (Pembimbing 2) | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Fakultas Ilmu Budaya | en_US |
| dc.subject | Portrayed in Various Cigarette | en_US |
| dc.title | Masculinity Portrayed in Various Cigarette Advertisements: Multimodal Discourse Analysis | en_US |
| dc.type | Thesis | en_US |
