Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/99116

Title:	Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform
Authors:	DESTARI, Fajar INDRANINGRAT, Ketut PUTRI, Maulita Nanda Nilam
Keywords:	discount programs website quality shopping emotions online review impulse buying
Issue Date:	1-Mar-2020
Publisher:	Jurnal Manajemen dan Pemasaran Jasa, Vol. 13 No. 1 Maret 2020: 47-64
Abstract:	This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.
URI:	http://repository.unej.ac.id/handle/123456789/99116
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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