Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/99116

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DC Field	Value	Language
dc.contributor.author	DESTARI, Fajar	-
dc.contributor.author	INDRANINGRAT, Ketut	-
dc.contributor.author	PUTRI, Maulita Nanda Nilam	-
dc.date.accessioned	2020-06-02T06:08:26Z	-
dc.date.available	2020-06-02T06:08:26Z	-
dc.date.issued	2020-03-01	-
dc.identifier.uri	http://repository.unej.ac.id/handle/123456789/99116	-
dc.description.abstract	This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.	en_US
dc.language.iso	en	en_US
dc.publisher	Jurnal Manajemen dan Pemasaran Jasa, Vol. 13 No. 1 Maret 2020: 47-64	en_US
dc.subject	discount programs	en_US
dc.subject	website quality	en_US
dc.subject	shopping emotions	en_US
dc.subject	online review	en_US
dc.subject	impulse buying	en_US
dc.title	Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform	en_US
dc.type	Article	en_US
dc.identifier.kodeprodi	KODEPRODI0810201#Manajemen	-
dc.identifier.nidn	NIDN0706127902	-
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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