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https://repository.unej.ac.id/xmlui/handle/123456789/93452| Title: | Pengaruh Coupon Sales Promotion, Online Customer Review dan Perceived Enjoyment Terhadap Minat Beli Ulang di e-commerce Shopee |
| Authors: | SURYANINGSIH, Ika Barokah FARIDA, Lilik REVANICA, Ovilia |
| Keywords: | Coupon Sales Promotion |
| Issue Date: | 11-Oct-2019 |
| Abstract: | Variabel coupon sales promotion berpengaruh signifikan terhadap minat beli ulang e-commerce Shopee. Hal ini berarti bahwa pemberian coupon subsidi ongkos kirim yang diberikan ke konsumen akan meningkatkan minat beli ulang di e-commerce Shopee. Sehingga, terbukti bahwa hipotesis satu (H1) diterima, yang berarti coupon sales promotion secara parsial secara signifikan berpengaruh terhadap minat beli ulang di e-commerce Shopee. |
| URI: | http://repository.unej.ac.id/handle/123456789/93452 |
| Appears in Collections: | UT-Faculty of Economic and Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ovilia Revanica - 150810201210.pdf | 3.96 MB | Adobe PDF | View/Open |
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