PERUBAHAN PERILAKU KONSUMEN RESTORAN SIAP SAJI DI KABUPATEN JEMBER

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/79675

Title:	PERUBAHAN PERILAKU KONSUMEN RESTORAN SIAP SAJI DI KABUPATEN JEMBER
Authors:	BAROKAH, Ika
Keywords:	BRAND EQUITY FAST FOOD RESTORANT PLANTATION COMMUNITY
Issue Date:	14-Mar-2017
Abstract:	The purpose of this study was to determine consumer response to the elements of brand equity in the fast food restaurant is California Fried Chicken, Kentucky Fried Chicken and Pizza Hut in Jember. The urgency of this research is the creation of a picture of consumer behavior patterns caused by globalization on society as a regional Jember plantation Methodology. The study was conducted by using primary data and questionnaire as a data collection tool.
Description:	Jurnal Ilmu Ekonomi Vol.10 No.1 Januari 2015
URI:	http://repository.unej.ac.id/handle/123456789/79675
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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