Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/79675
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dc.contributor.authorBAROKAH, Ika-
dc.date.accessioned2017-03-14T07:33:35Z-
dc.date.available2017-03-14T07:33:35Z-
dc.date.issued2017-03-14-
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/79675-
dc.descriptionJurnal Ilmu Ekonomi Vol.10 No.1 Januari 2015en_US
dc.description.abstractThe purpose of this study was to determine consumer response to the elements of brand equity in the fast food restaurant is California Fried Chicken, Kentucky Fried Chicken and Pizza Hut in Jember. The urgency of this research is the creation of a picture of consumer behavior patterns caused by globalization on society as a regional Jember plantation Methodology. The study was conducted by using primary data and questionnaire as a data collection tool.en_US
dc.description.sponsorshipFakultas Ekonomi dan Bisnis Universitas Jemberen_US
dc.language.isoiden_US
dc.subjectBRAND EQUITYen_US
dc.subjectFAST FOOD RESTORANTen_US
dc.subjectPLANTATION COMMUNITYen_US
dc.titlePERUBAHAN PERILAKU KONSUMEN RESTORAN SIAP SAJI DI KABUPATEN JEMBERen_US
dc.typeArticleen_US
Appears in Collections:LSP-Jurnal Ilmiah Dosen

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