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https://repository.unej.ac.id/xmlui/handle/123456789/69176| Title: | PENGARUH PROMOTIONAL MIX TERHADAP VOLUME PENJUALAN SEPEDA MOTOR SUZUKI PADA PT. INDO JAKARTA MOTOR GEMILANG SUB. CABANG TRUNOJOYO JEMBER |
| Authors: | HALIM, ABDUL ICHWAN, AHMAD INDRIANI, NIKEN |
| Keywords: | PROMOTIONAL MIX PENJUALAN |
| Issue Date: | 29-Dec-2015 |
| Abstract: | Kesimpulan yang diperoleh dari hasil penelitian ini yaitu adanya pengaruh yang nyata dari advertising, sales promotion, dan personel selling terhadap volume penjualan, meskipun publisitas secara parsial tidak berpengaruh namun secara simultan mempunyai pengaruh yagn signifikan. |
| URI: | http://repository.unej.ac.id/handle/123456789/69176 |
| Appears in Collections: | UT-Faculty of Economic and Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Niken Indriani 970810201193.pdf | 47.01 MB | Adobe PDF | View/Open |
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