Consumer interest with regard to product completeness, promotion and location: the case of Indonesia

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/105535

Title:	Consumer interest with regard to product completeness, promotion and location: the case of Indonesia
Authors:	UTARI, Woro SUDARYANTO, Sudaryanto JANNAH, Nur SOBAKH, Nurus SEMAK, Rusdiyanto
Keywords:	Product Completeness Location Promotion Consumer Interest in Bying
Issue Date:	15-Jun-2021
Publisher:	ECONOMICS AND MANAGEMENT OF ENTERPRISES
Abstract:	The paper deals with the impact of product completeness, promotion and location on consumer interest in buying at Sentra Kuliner Pakal Benowo Surabaya in East Java (Indonesia) in the year 2020. This study is based on a sample of 100 people and conducted with the use of quantitative methods. The findings prove that product completeness affects purchase interest the most; promotion has a medium effect on purchase interest, whereas location has no significant effect on purchase interest. Thus, traders are advised to pay attention to product completeness and promotion in order to maintain consumer purchase interest.
URI:	http://repository.unej.ac.id//handle/123456789/105535
ISSN:	KODEPRODI810201#Manajemen
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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