Consumer interest with regard to product completeness, promotion and location: the case of Indonesia

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/105535

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DC Field	Value	Language
dc.contributor.author	UTARI, Woro	-
dc.contributor.author	SUDARYANTO, Sudaryanto	-
dc.contributor.author	JANNAH, Nur	-
dc.contributor.author	SOBAKH, Nurus	-
dc.contributor.author	SEMAK, Rusdiyanto	-
dc.date.accessioned	2021-12-14T02:36:17Z	-
dc.date.available	2021-12-14T02:36:17Z	-
dc.date.issued	2021-06-15	-
dc.identifier.issn	KODEPRODI810201#Manajemen	-
dc.identifier.uri	http://repository.unej.ac.id//handle/123456789/105535	-
dc.description.abstract	The paper deals with the impact of product completeness, promotion and location on consumer interest in buying at Sentra Kuliner Pakal Benowo Surabaya in East Java (Indonesia) in the year 2020. This study is based on a sample of 100 people and conducted with the use of quantitative methods. The findings prove that product completeness affects purchase interest the most; promotion has a medium effect on purchase interest, whereas location has no significant effect on purchase interest. Thus, traders are advised to pay attention to product completeness and promotion in order to maintain consumer purchase interest.	en_US
dc.language.iso	en	en_US
dc.publisher	ECONOMICS AND MANAGEMENT OF ENTERPRISES	en_US
dc.subject	Product Completeness	en_US
dc.subject	Location	en_US
dc.subject	Promotion	en_US
dc.subject	Consumer Interest in Bying	en_US
dc.title	Consumer interest with regard to product completeness, promotion and location: the case of Indonesia	en_US
dc.type	Article	en_US
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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