Pembuatan Video Promosi Destinasi Wisata PT Malang Travelista Kota Malang

Abstract

Tourism is one of the important sectors that contribute to regional economic growth, including Malang City which has a variety of attractive tourist destinations. PT Malang Travelista as a company engaged in travel services, has an important role in promoting these destinations. One of the effective promotional media that is in demand by the public today is promotional videos, especially those distributed through digital platforms such as Instagram and TikTok. This final project aims to create a promotional video for PT Malang Travelista's selected tourist destinations. The process of making a video starts from the planning stage which includes determining the concept, selecting tourist locations, and preparing storyboards. The next stage is shooting. Then the editing process is carried out using the CapCut Pro application which includes compiling footage, adding visual effects, transitions, background music, English subtitles, and color grading to produce an interesting and informative video. By utilizing the effects and transition features appropriately, the final video becomes more interesting, dynamic, and professional. Viewers will feel more comfortable and interested in watching the entire video without getting bored. This is certainly very important in a promotional video that aims to attract tourists to the destinations offered