Implementasi Strategi Social Media Marketing pada CV Serasi Group

Abstract

The development of digital technology encourages companies to utilize social media as an effective marketing tool to reach consumers and build relationships with customers. CV Serasi Group is a service company in the fields of photography, videography, photoboxes, videotrons, and multimedia that utilizes Instagram, TikTok, and WhatsApp as marketing media. This study aims to analyze the implementation of social media marketing strategies at CV Serasi Group. This study uses a qualitative approach with descriptive methods. Research informants were determined using a purposive sampling technique involving the general manager, social media manager, front office, photographers, and customers. Data collection was carried out through observation, interviews, and documentation. Data analysis used domain analysis and taxonomy analysis. The results of the study indicate that the implementation of social media marketing strategies at CV Serasi Group has been implemented through four dimensions according to Chris Heuer, namely context, communication, collaboration, and connection. The implementation of these four dimensions is realized through content planning that is appropriate to the target audience, fast and interactive communication, collaboration with various parties to expand market reach, and building sustainable relationships with customers and business partners. Although still facing obstacles such as limited human resources, the implementation of social media marketing strategies at CV Serasi Group has supported increased brand awareness and expanded the company's marketing reach.