Strategi Pengembangan Pasar Wisata Kali Brantas Melalui Paguyuban Watu Bonang Dalam Perspektif Community Based Tourism

Abstract

The Kali Brantas Tourism Market is a tourism destination located in Minggirsari Village, Kanigoro District, Blitar Regency. This tourism destination is run by a self-supporting community group, the Watu Bonang Association. However, the members of the association do not have a background in managing tourism. In its implementation, the Kali Brantas Tourism Market has been able to demonstrate its existence until now, becoming an icon of Minggirsari Village. The purpose of this study is to determine the development strategy of the Kali Brantas Tourism Market through the Watu Bonang Association from a Community Based Tourism perspective. The study uses a qualitative method with a descriptive approach. The location selection technique uses purposive with informants from association members, village officials, MSMEs, and visitors. Data collection techniques through observation, interviews, and documentation and analyzed using the Miles and Huberman model with the help of NVIVO 15. As well as using data validity techniques in the form of source and technique triangulation. There are research results that show that there are six strategies carried out by the association. Among them are the Watu Bonang Association as the main subject of the development of the Brantas River Tourism Market, strengthening networks through multi-stakeholder collaboration to increase the capacity of the association, strengthening tourist attractions based on local assets, prioritizing balance with cultural and environmental sustainability, values and norms as the basis for strengthening the internal network of the Watu Bonang Association, providing amenities and accessibility for visitor comfort. This strategy is effective in making existing tourism until now, but there are several shortcomings in the implementation of this strategy. Especially those related to the environmental sustainability of the Brantas River Tourism Market location and in terms of funding for the development of the Brantas River Tourism Market.