Proses Perancangan Paket Wisata Volunteer Tourism (Voluntourism) di Malang Travelista

Abstract

The tourism industry is a collection of business fields that provide various services and products to support tourist travel activities. In this industry, the Travel Bureau (BPW) has an important role as a travel planner and liaison between tourists and tourist destinations. Malang Travelista was established in 2011 in Malang City with a focus on implementing the principles of sustainable tourism. One of the innovations developed by this company is the preparation of Volunteer Tourism (Voluntourism) tour packages, which is a form of tourism that combines volunteer activities with travel experiences. Malang Travelista is committed to providing the best service to customers so that tourists can not only enjoy the beauty of the destination, but also understand the local culture and contribute directly to the local community. This final project aims to describe the procedure for designing Volunteer Tourism tour packages at Malang Travelista. The methods used include literature study, reference collection, and field observation. During the Real Work Practice, the author followed a systematic procedure in designing voluntourism tour packages. The procedure starts from understanding the concept of voluntourism tourism to developing a program that suits the needs and interests of tourists. The development of this tour package is based on market segmentation and identification of the characteristics and motivations of potential tourists. This is done to produce tourism services that are educative, have a positive impact on society, and have a competitive selling point in the market.