Penataan Kembali Pasar Ambulu, Kecamatan Ambulu, Kabupaten Jember

Abstract

Pasar Ambulu, located in Ambulu District, Jember Regency, is a traditional market that plays a vital role in the distribution of basic needs and agricultural products for the local community. However, several issues have been identified, including the non-compliance of existing facilities with the Standar Nasional Indonesia (SNI) 8152:2021 on Traditional Markets and the absence of a revitalization plan from the local government. Therefore, this study aims to analyze the conformity of Pasar Ambulu's facilities with SNI 8152:2021, formulate a trade zoning plan, and visualize a redesign concept for Pasar Ambulu in the form of a blockplan. This research employs a mixed-method approach, combining descriptive, comparative, site planning, and Market Basket Analysis (MBA) methods. Primary data were collected through field observation, interviews, questionnaires, and documentation, while secondary data were obtained from literature reviews and policy regulations. Site planning was used to analyze physical conditions and user activities. The MBA method was applied to identify purchasing patterns based on buyer transactions. The results show that 14 required facilities are currently unavailable at Pasar Ambulu, including a verification post, trade zoning, loading/unloading area, handwashing stations, breastfeeding room, prayer room, multipurpose area, health and security posts, smoking area, green space, evacuation route, and fire extinguishers. Through MBA analysis, it was found that certain products, such as dry food and fresh food, are frequently purchased together, forming the basis for the proposed zoning arrangement. The market design plan was developed based on site and space analysis. The revitalization of Pasar Ambulu is necessary to improve user comfort, market function efficiency, and compliance with national standars. The findings are expected to serve as a recommendation for the local government in efforts to revitalize Pasar Ambulu.