The Analysis of Code-Mixing in OHMYBEAUTYBANK Community on X

Abstract

This study aims to analyze the phenomenon of code-mixing in OHMYBEAUTYBANK community on platform X, particularly in discussions about makeup and skincare. The researcher classifies the types of code-mixing that were found into three types according to Muysken's theory (2000), namely insertion, alternation, and congruent lexicalization. The data analyzed were 111 utterances from community members that showed the use of code-mixing between Indonesian and English. In addition, the researcher also distributed questionnaires to community members to find out the reasons for using code-mixing in the community. The questionnaire was developed based on Hofmann's (1991) theory, which identifies various motivations for the use of code-mixing, such as talking about a particular topic, being emphatic about something, interjection, repetition used for clarification, or lack of vocabulary. The results show that the most dominant type of code-mixing is congruent lexicalization. Meanwhile, the reason most chosen by respondents is talking about a particular topic. The findings indicate that members of OHMYBEAUTYBANK community show a high level of competency in bilingualism and utilize code-mixing as a communication strategy to express identity, shape language style, and explain beauty terms that are difficult to explain in one language alone. This research is expected to contribute to sociolinguistic studies, especially in understanding language use in digital communities or other social media platforms that focus on beauty.