Pengaruh Produk Hijau dan Citra Merek terhadap Keputusan Pembelian Produk The Body Shop di Jember Melalui Kepercayaan
| dc.contributor.author | Anugrah Bayu Pratama | |
| dc.date.accessioned | 2026-03-10T05:33:11Z | |
| dc.date.issued | 2024-09-04 | |
| dc.description | Entry oleh Arif 2026 Maret 25 | |
| dc.description.abstract | This research For analyze influence green product, and image brand to decision purchase The Body Shop products in Jember via trust . Internal data type study This is quantitative data . Data sources used in research This namely primary data from spread questionnaire . Retrieval technique sample in study This is purposive sampling with incidental sampling method , with total respondents as many as 170 consumers The Body Shop products . Deep data analysis study This is SEM-PLS with use tool SmartPLS data processing 4. Research results This ; 1) green products have an effect positive and significant to trust , 2) image brand influential positive and significant to trust , 3) green products no influential positive and significant to decision purchasing , 4) image brand influential positive and significant to decision purchase , 5) trust influential positive and significant to decision purchases , 6) green products have an effect positive and significant to decision purchase through trust , 7) image brand influential positive and significant to decision purchase through trust. | |
| dc.description.sponsorship | DPU : Drs. Sudaryanto, MBA, Ph.D., CMA. DPA : Dr. Mochammad Farid Afandi S.E., M.Si. | |
| dc.identifier.uri | https://repository.unej.ac.id/handle/123456789/5024 | |
| dc.language.iso | other | |
| dc.publisher | Fakultas Ekonomi dan Bisnis | |
| dc.subject | Green Product | |
| dc.subject | Brand Image | |
| dc.subject | Trust | |
| dc.subject | Purchase Decision | |
| dc.title | Pengaruh Produk Hijau dan Citra Merek terhadap Keputusan Pembelian Produk The Body Shop di Jember Melalui Kepercayaan | |
| dc.type | Other |
