Strategi Peningkatan Kesadaran masyarakat dalam Membayar Zakat Profesi di Kabupaten Bondowoso (Studi Kasus BASNAZ Kota Bondowoso )

Abstract

ABSTRACT This study aims to analyze BAZNAS Bondowoso's strategy in increasing public awareness to pay professional zakat and its relevance to accountable upstream governance. Using a descriptive qualitative method with a case study design, data were gathered through observation, documentation, and in-depth interviews with commissioners, field staff, civil servants (ASN), and specialist doctors. Data validity was tested via source and method triangulation, extended by field cross-checking of cultural claims. This study reveals that BAZNAS implements a dualistic strategy rooted in POAC (Planning, Organizing, Actuating, Controlling) management functions. Structural-institutionally, BAZNAS optimizes the Zakat Collection Unit (UPZ) through a payroll system (automatic 2.5% deduction) for 7,250 Muslim civil servants backed by Regent’s Instruction. Cultural-persuasively, a social marketing strategy is executed by engaging senior kiai as key opinion leaders to redirect traditional direct giving. The implementation of WhatsApp gateway reporting technology for Zakat Deposit Receipts (BSZ) effectively reinforces the controlling function, successfully converting initial administrative resistance into long-term commitment. This is empirically documented by the positive trend in payroll muzakki compliance, rising consistently from 57.1% (2023) and 70.3% (2024) to 76.3% (2025). In conclusion, integrating formal bureaucratic firmness with a humanistic sociocultural approach is the key to optimizing professional zakat funds.