Ambiguitas pada Judul Video Ulasan Sepak Bola di Media Sosial YouTube

Abstract

This study aims to describe the phenomenon of ambiguity in YouTube football review videos, specifically within the titles frequently found across various channels. Data were collected using a documentation technique by gathering titles of YouTube football review videos that appeared to contain elements of ambiguity. The data were then analyzed using the Miles & Huberman interactive analysis model, comprising the stages of data reduction, data display, and conclusion drawing. The results reveal three types of ambiguity in YouTube football review videos: phonetic, grammatical, and lexical. Additionally, three factors causing ambiguity in these titles were identified: phonological, semantic, and pragmatic factors. Therefore, further research is recommended to expand the analysis of the strategies behind content creators' use of ambiguity in YouTube football content, in order to gain a deeper understanding of its impact on audience interpretation and the financial benefits derived from the uploaded videos.